Privacy Policy

YofiPrice respects users’ right to privacy and aims to process only the personal data needed to run, secure and develop the service.

This Policy explains what data YofiPrice receives and uses, for what purposes, to whom the data may be disclosed, how long it is kept and what rights users have. YofiPrice does not sell users’ personal data.

1. What data we receive

Data you provide yourself

When you write to us through the contact form, we may receive and store:

the text of the message;
an email address, if you gave one;
a link to the page, if you added one;
the interface language;
the date and time of sending.

Providing this data is voluntary. The email address and the link are optional. If you do not give an email address we can look into the message but cannot reply to you directly.

Account data

When a YofiPrice account is created we may store an email address, a name or nickname, account settings, favourite and saved products, price-change and other subscriptions, and technical data needed to protect the account.

Passwords are stored in hashed form. YofiPrice does not store passwords in plain text.

Technical data

When the site is used, technical data needed to run and secure the service is processed automatically, including the IP address, the date and time of the request, the browser type, the device type and operating system, the address of the page requested, the referring source and technical details of the connection. This data may appear in the access logs of our server and of the infrastructure services we use.

2. Search queries

The text of a search query is sent to the YofiPrice server in order to run the search. The query may also appear in the technical log of that request, together with the IP address and other technical details.

Unsuccessful search queries may be analysed in order to identify missing products, fix the search and improve the catalogue and product matching.

YofiPrice does not use search queries to determine a user’s health condition or to build a medical profile.

Do not enter a name, email address, telephone number or other confidential personal information into the search field.

Local search history

The last few search queries may be stored directly in the browser’s local storage in order to show suggestions. This local history, in itself, is not transmitted to YofiPrice and is not available to us as a separate user history.

You can delete it with the button below or through your browser.

3. What we use the data for

We use data to run search and price comparison, display products and offers, run accounts, keep favourites and user settings, run price-drop notifications and other subscriptions, answer messages, correct errors in prices, products and matches, diagnose technical faults, protect the site and accounts, prevent abuse, improve the search and the interface, analyse how YofiPrice is used, account for clicks through to stores and meet legal, accounting and tax obligations.

If a user has subscribed to notifications, their contact details are used to send them. We do not use the content of contact-form messages to sell advertising to third parties.

4. Whether providing data is required

Most personal data is provided to YofiPrice voluntarily. Declining to provide optional data does not prevent ordinary search and price comparison. Some data, however, is needed for particular features:

without an email address an account cannot be created and email notifications cannot be received;
without processing technical data a web service cannot be delivered and secured reliably;
without a reply address we cannot answer a message;
without the details of a chosen subscription, notifications about that product cannot be sent.

Before collecting data through a particular feature, YofiPrice states the purpose of its use and the significant consequences of not providing it.

5. Analytics

YofiPrice uses web analytics to understand how the service performs and which features need improvement. Analytics may cover running a search, opening a product page, the number of results found, the use of filters, comparing prices, going to a store, cases where the search found nothing, and the use of other features of the site.

Optional analytics is enabled only after the user’s choice in the privacy settings. The user can change that choice later.

YofiPrice does not pass the full free-text search query to an external analytics service. Before being sent to an external analytics service, the page address is processed so that the query text from the address parameters is not transmitted to that service.

Analytics data that makes it possible to distinguish browsers or devices is kept for no more than 14 months, unless the service’s own settings set a shorter period. Aggregated statistics from which a specific person cannot reasonably be identified may be kept longer.

6. Cookies and similar technologies

YofiPrice uses cookies, browser local storage and similar technologies.

Necessary technologies are used to run the site, for security, for signing in, to keep the chosen language and user settings, to prevent abuse and to run the site protection infrastructure. Such technologies may operate without separate consent where they are necessary to deliver the service the user asked for or to secure it.

Analytics technologies are used to measure use of the service and are enabled according to the user’s choice.

Affiliate technologies may be used when a user goes to a store, so that the store or the affiliate network can determine that the click came from YofiPrice. Details are in the “Affiliate links” section.

The user can manage optional technologies through the YofiPrice privacy settings and through their browser settings.

7. Affiliate links

Some links to stores are affiliate links. If a user follows such a link and makes a qualifying purchase, YofiPrice may receive a commission from the store or the affiliate network.

An affiliate link may contain technical identifiers: the YofiPrice affiliate identifier, a click identifier, the identifier of the store or offer, and the date and time of the click.

Declining optional analytics cookies does not, in itself, turn an affiliate link into an ordinary link. The use of additional optional tracking technologies, however, follows the user’s settings and the applicable requirements.

YofiPrice may receive from the store or the affiliate network data about the outcome of the click: a technical transaction identifier, the order amount and currency, the order status and the commission credited. YofiPrice does not receive or store a user’s payment card details in the course of an ordinary affiliate purchase.

A store’s affiliate status does not determine the order of offers in YofiPrice.

YofiPrice may work with affiliate networks including Awin, Impact, Partnerize and other platforms. The services actually in use are reflected in this Policy and in the site’s privacy settings.

8. Notifications and email

A user may subscribe to price-drop notifications, changes in product availability and other notifications of their choosing. To run these features YofiPrice may store an email address, the products the subscription relates to, the notification conditions chosen, the status of the subscription and the date it was created or changed.

We send such messages only within the feature the user asked for or subscribed to. A subscription can be cancelled through the account or the unsubscribe link in the email.

Opting out of promotional or informational email does not prevent the sending of necessary service messages relating, for example, to account security or to handling a user request.

9. Who we disclose data to

YofiPrice does not sell personal data. Limited access to data may be given to the organisations needed to run the service.

Hosting provider. The main YofiPrice server and the PostgreSQL database are hosted with a hosting provider in Israel; the provider supplies the server infrastructure the service runs on.

Cloudflare. Used for DNS, protection against attacks, improved availability, content delivery and filtering of malicious traffic. Because network requests pass through Cloudflare’s infrastructure, the company may process the IP address and other technical parameters of the connection.

Analytics provider. Receives only the data needed to measure use of YofiPrice in line with the user’s privacy settings. The full free-text search query is not passed to that service.

Affiliate networks. When an affiliate link is used, the network concerned may receive the data needed to attribute the click and the purchase.

Email services. Messages sent to yofiprice@gmail.com are processed by Google’s infrastructure. A separate email delivery provider may be used for automated notifications and mailings.

Technical personnel. Developers or other specialists may be given limited access to data where it is needed for maintenance, security or fixing faults in YofiPrice. We limit such access to what the task requires.

Personal data may also be disclosed where required by law, by a lawful order of a competent authority, for the investigation of abuse, or to protect the legitimate rights of YofiPrice or of others.

10. Transfers outside Israel

The main YofiPrice server and database are located in Israel. Some technology providers, however, including Cloudflare, Google, the analytics service, affiliate networks and email services, may process information outside Israel.

Such transfers are made in accordance with the applicable Israeli requirements for transferring personal data abroad. YofiPrice chooses providers and contractual arrangements so that transferred data receives the protection the law requires.

11. Retention periods

We do not keep personal data longer than is necessary for the relevant purpose, unless longer retention is required by law, by security, by accounting or tax obligations or for resolving a dispute. The main periods are:

contact-form messages and any email address given in them — up to 24 months;
ordinary web server access logs — up to 90 days;
information-security, access-control and audit logs required by law — 24 months, where that requirement applies;
analytics data that makes it possible to distinguish users or devices — up to 14 months;
account data — while the account exists;
favourites and user settings — while the account exists, or until the user deletes them;
price-change subscriptions — until the subscription is cancelled or the account is deleted;
affiliate attribution data — for the period needed to confirm the purchase, pay the commission and handle a return or a dispute;
accounting and tax records — for the period set by the applicable law.

Once the necessary period ends, the data is deleted or anonymised, except for information we are required to keep.

12. Deleting an account and data

A user may delete their account through the feature provided or ask YofiPrice to do so. When an account is deleted, the personal data connected with it is deleted or irreversibly anonymised, except for information that must be kept by law, for accounting or tax purposes, to prevent fraud, for information security, to resolve an existing dispute, or to bring, exercise or defend legal claims.

YofiPrice also allows users, voluntarily, to request deletion of personal data even where a separate right of deletion is not expressly provided by the applicable law.

13. Your rights

Under the applicable law a user may request access to the personal information about them held by YofiPrice. If the information is incorrect, incomplete, unclear or out of date, the user may ask for it to be corrected or, in the cases provided by law, deleted. In addition, YofiPrice voluntarily considers broader requests for deletion of personal data.

A user may also change the optional analytics settings, cancel subscriptions, clear the local search history, delete their account and change data stored in the account.

Requests may be sent to yofiprice@gmail.com. To protect the data we may ask the requester to verify their identity. If a user gave no contact or other identifying details, our ability to locate the particular record relating to them may be limited.

We answer requests concerning personal data no later than 30 days after receiving them, unless the applicable law provides a different period.

14. Complaint to the Privacy Protection Authority

If you believe YofiPrice processes your personal data in breach of the applicable law, you can contact us directly. You may also contact the Privacy Protection Authority (הרשות להגנת הפרטיות) at the Israeli Ministry of Justice:

email: ppa@justice.gov.il;
telephone: *3103;
website: gov.il.

15. Information security

YofiPrice takes technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, loss or destruction. In particular: the connection to the public site is secured with HTTPS; the administrative area is protected against unauthorised public access; access rights are limited to what is needed; user passwords are stored hashed; access control to the database is applied; the necessary information-security logs are kept; network protection measures are used; backups are made; Cloudflare is used as an additional layer of network protection; and access by technical personnel is limited to what is needed.

No information system can guarantee absolute security.

In the event of an information-security incident, YofiPrice takes the necessary steps to stop, document and investigate it, and notifies the Privacy Protection Authority and the users affected in the cases and in the manner provided by the applicable law.

16. Children

YofiPrice is not specifically intended for children and does not seek to knowingly collect personal data of minors. If we learn that a child’s personal data has been obtained in a way that does not meet the applicable requirements, we will take the necessary steps to stop that processing and delete the information where required.

17. Going to store websites

When a store link is clicked, the user leaves YofiPrice. After that, the store and the services it uses determine data processing on its own site by themselves; such processing is governed by that store’s privacy policy and terms.

YofiPrice does not control the data a user enters on the store’s site, the placing of an order, payment details, the user’s account with the store, the store’s third-party cookies, or the store’s processing of information after the click.

18. Changes to this Policy

YofiPrice may change this Policy when new features are added, when the ways data is processed change, when new technology providers are engaged, or when the law or security requirements change.

The date of the latest version is always shown at the top of the page. If a change materially affects the use of personal data, YofiPrice will place a prominent notice on the site. Where new processing requires consent, it is not enabled before the necessary consent has been obtained.

19. Language versions

This Policy is available in Hebrew, Russian and English. The governing version is the Hebrew one; the translations are provided for users’ convenience. In the event of any discrepancy between language versions, the Hebrew version prevails to the extent permitted by the applicable law.

20. Who is responsible for the data

The service is run by a single operator, who is the controller of YofiPrice personal data and determines the purposes and means of its processing.

For questions about privacy, access to data, correction, deletion or this Policy: yofiprice@gmail.com.

YofiPrice operator:
[Full name]
YofiPrice
עוסק פטור no. [number]
Israel

Last updated 18.09.2026